I...what?

[maharetr]

I know it's all about the dragging viewers in, but this still boggles the mind.
Heard several times this evening on the radio, an ad for Today/Tonight:

"Baby stealers: how women are stalking maternity wards, and how the banks are helping them get away with it. Also, a Perth study proves that Generation Y is making everyone pay more for petrol." (emphasis mine)

...See, I giggled hysterically the first time, and then I realised that some people would be taking this seriously, and felt a little sick. Shock journalism, anyone?

Comments

[greedy_dancer]

The mind does boggle ... When I was in Sydney, I remember being particularly shocked at some ad for another program of the same kind ... it went something like "Are there really no jobs left? We find out what happens if you get off your ass and really try."

Only, worse. lol